Hometown U.S.A.

Verona, Wisconsin

A complete guide to Verona, WI — a fast-growing city in Dane County, ten miles southwest of downtown Madison, and the proud home of Putters Bar & Grill.

📍 City: 42.98972° N, 89.53556° W  ·  Wisconsin: 44.5° N, 89.5° W
Incorporated as Village: 1921  |  City Status: 1978
Wikidata ID: Q1569520 — “city in Dane County, Wisconsin, United States”

Your Verona Sports Bar

Putters Bar & Grill

Putters Bar & Grill is Verona's home for game day — a full bar and scratch kitchen at 503 W Verona Ave, Suite 400, in the heart of the city. Guests enjoy wall-to-wall big screens for Badgers, Packers, Brewers, and Bucks games, on-site golf simulator bays, a sunny patio under string lights, and a kitchen turning out smash burgers, smoked brisket, hand-tossed wings in ten homemade sauces, Wisconsin cheese curds, flatbreads, and a Friday fish fry. Whether you're celebrating a birdie, hosting a party, or just catching the game with friends, Putters is Verona's clubhouse. Call (608) 497-0170 or book a table.

Chapter 01

History of Verona WI

Verona's story begins at Badger Mill. After the land was ceded to the U.S. government in 1829 and 1832, early settlement centered on the mill site, whose grist mill — completed in 1844 — is described by the city as Dane County's first. Samuel Taylor later added a store and post office, forming an early commercial center. The Wisconsin Territorial Legislature established the Town of Verona on February 11, 1847, and the community took its name from Verona, New York, hometown of early settlers George and William Vroman.

The Village of Verona incorporated on January 22, 1921. In 1966 the community earned its enduring nickname when a detachment of American servicemen fighting in Vietnam identified Verona as their ideal example of "Hometown U.S.A." The City of Verona was established on April 18, 1978, partly amid concern about being absorbed into Madison's municipal orbit. Verona's modern chapter began when Epic Systems moved its world headquarters to the city's west side, transforming the farm town into one of Wisconsin's fastest-growing cities — while traditions like the Hometown Days festival keep the hometown in Hometown U.S.A.

  • 1829 & 1832 — Land cessions to the U.S. government precede organized settlement.
  • 1844 — Badger Mill completed; Dane County's first grist mill.
  • February 11, 1847 — Town of Verona established by the Wisconsin Territorial Legislature; named for Verona, New York.
  • January 22, 1921 — Village of Verona incorporated by referendum.
  • 1966 — "Hometown U.S.A." nickname adopted.
  • April 18, 1978 — City of Verona established.
Chapter 02

Demographics (Statistical Information)

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16,825

Estimated population as of July 1, 2024 — up 20.8% from 2020. Census counts: 14,030 (2020) and 10,619 (2010). One of Dane County's fastest-growing cities.

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$119,148

Median household income (2019–2023). Median owner-occupied home value $382,800; 70.3% owner-occupied among 6,016 households; median gross rent $1,462.

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63.3%

Residents 25+ holding a bachelor's degree or higher; 98.7% are high-school graduates. Average commute: 18.4 minutes. Land area 7.48 sq mi, density 1,874.9/sq mi. ZIP 53593.

Chapter 03

Government & Politics

Verona operates under a mayor–council government. The city is represented in Wisconsin's 80th Assembly District and 27th Senate District, and by Dane County Board District 32.

  • City of Verona / City Hall — 111 Lincoln St, Verona, WI 53593 · (608) 845-6495 · Municipal administration, Common Council, clerk, permits, and records · veronawi.gov
  • Mayor: Luke Diaz · City Administrator: Jamie Aulik
  • Verona Police Department — 111 Lincoln St · Non-emergency: (608) 845-7623 · Tip line: (608) 845-6074 · After-hours non-emergency (Dane County dispatch): (608) 255-2345 · Emergencies: 911
  • Verona Fire Department — 101 Lincoln St, Verona, WI 53593 · (608) 845-9401
  • Parks & Urban Forestry — 410 Investment Ct, Verona, WI 53593 · (608) 848-6809
  • Town of Verona (separate government surrounding the city) — 7669 County Highway PD, Verona, WI 53593 · (608) 845-7187
  • State Representation: Wisconsin Assembly District 80 · Wisconsin Senate District 27 · Dane County services administered from Madison
Chapter 04

Companies & Economy

Verona's economy is anchored by one of the most famous corporate campuses in America, alongside a healthy mix of local manufacturers, healthcare, and small business along the Verona Road (US 18/151) corridor.

  • Epic Systems Corporation — 1979 Milky Way, Verona, WI 53593 · (608) 271-9000. The healthcare software giant's world headquarters and Verona's largest employer, with its storybook-themed campus drawing thousands of employees and visitors.
  • Carnes Company — Verona, WI. HVAC manufacturing; listed by the City of Verona among its major private-sector employers.
  • Latitude Corporation — Verona, WI. Metal machining and fabrication; a major Verona-area private employer.
  • Liberty Business Park & Verona Technology Park — Southeast Verona near US 18/151 and County Highway M, with development sites from roughly 1 to 100 acres.
  • Downtown Verona — W Verona Ave & S Main St, the historic commercial heart of the city, home to local shops, restaurants, and Putters Bar & Grill at 503 W Verona Ave.
  • Verona Area Chamber of Commerce & Visitor Center — 120 W Verona Ave, Verona, WI 53593 · (608) 845-5777
  • By the numbers: 381 employer firms (2022) · $184.9 million in retail sales (2022) · 73.9% labor-force participation (2019–2023)
Chapter 05

Colleges & Universities

  • University of Wisconsin–Madison — 500 Lincoln Dr, Madison, WI 53706. Flagship Big Ten research university, 25 minutes from Verona, home of the Wisconsin Badgers.
  • Madison College (Madison Area Technical College) — 1701 Wright St, Madison, WI 53704. Two-year technical and liberal-arts college with multiple metro campuses.
  • Edgewood University — 1000 Edgewood College Dr, Madison, WI 53711 · (608) 663-4861. Private university on the shore of Lake Wingra.
  • Verona Area School District — 700 N Main St, Verona, WI 53593 · (608) 845-4300. Public K–12 district; Verona Area High School at 234 Wildcat Way is home of the Wildcats.
Chapter 06

History of Wisconsin

Wisconsin's name derives from the Wisconsin River, recorded by French explorers from an Algonquian-language word. Jacques Marquette and Louis Jolliet traveled the river in 1673, opening the region to the fur trade. The Wisconsin Territory was organized on July 3, 1836, with Madison chosen as its capital, and Wisconsin entered the Union as the 30th state on May 29, 1848 — the same decade Verona's first settlers arrived.

The state grew on lead mining (earning the "Badger State" nickname from miners who burrowed into hillsides), lumber, and dairy farming that made Wisconsin "America's Dairyland." That heritage lives on in Verona — from the Military Ridge corridor that once carried settlers and soldiers, to the cheese curds on every good bar menu in Dane County, including ours.

Chapter 07

Transportation & Public Transit

  • US Highways 18/151 (Verona Road) — Freeway connection to Madison's Beltline (US 12/14), about 15 minutes to downtown Madison.
  • Madison Metro Transit — Commuter bus service connecting Verona and the Epic Systems campus with Madison. Customer service: (608) 266-4466 · mymetrobus.com
  • Dane County Regional Airport (MSN) — 4000 International Ln, Madison, WI 53704. Full-service commercial airport about 25 minutes from Verona.
  • Military Ridge State Trail — Trailhead near downtown Verona. A 40-mile crushed-limestone rail-trail running from the Madison area west to Dodgeville for biking, running, and snowmobiling.
  • Ice Age National Scenic Trail — Verona Segment — A signature stretch of Wisconsin's thousand-mile national scenic trail passes right through the city.
Chapter 08

Arts & Culture

  • Verona Public Library — 500 Silent St, Verona, WI 53593. Modern community library and gathering space in the South Central Library System.
  • Verona Area Performing Arts Series (VAPAS) — Concerts and performances hosted at the Verona Area High School Performing Arts Center, 234 Wildcat Way.
  • Overture Center for the Arts — 201 State St, Madison, WI 53703. The region's premier performing-arts complex, 20 minutes from Verona.
  • Chazen Museum of Art — 750 University Ave, Madison, WI 53706. One of the Midwest's largest university art museums, free to visit.
  • Hometown Days Festival — Fireman's Park, Verona. The city's signature summer festival with live music, carnival, and fireworks.
Chapter 09

Parks & Outdoors

The City of Verona maintains 25 parks and four conservancy and special-use areas totaling more than 160 acres, alongside major Dane County and state trail resources.

  • Badger Prairie County Park — 4654 Maple Grove Dr, Verona, WI 53593. A 317-acre Dane County park with the Ice Age Trail Junction Area, dog parks, play fields, mountain-bike facilities, and shelters.
  • Military Ridge State Trail — Verona trail access near Epic Ln. Long-distance hiking and biking trail connecting the Madison area to Dodgeville.
  • Ice Age National Scenic Trail — Junction Area — Connected through Badger Prairie County Park; a signature stretch of Wisconsin's thousand-mile trail.
  • Prairie Moraine Dog Park — Dane County park system near Verona; a popular off-leash recreation area.
  • Fireman's Park & Hometown Junction Park — Downtown-area favorites; Fireman's Park hosts the annual Hometown Days festival, and Hometown Junction's depot theme anchors the Military Ridge trailhead.
  • Verona Parks & Urban Forestry — 410 Investment Ct, Verona, WI 53593 · (608) 848-6809 — the municipal contact for park reservations and recreation.
Chapter 10

Famous Landmarks

  • Badger Mill / Badger Mill Creek — Verona's original settlement core; the 1844 grist mill was Dane County's first.
  • Epic Systems Campus — 1979 Milky Way, Verona, WI 53593 · (608) 271-9000. The famously imaginative corporate campus is Verona's best-known contemporary destination.
  • Verona City Hall — 111 Lincoln St, Verona, WI 53593 · (608) 845-6495. Central civic landmark.
  • Verona Fire Department Station — 101 Lincoln St, at E Verona Ave & Lincoln St; the current station was built in 1976.
  • Verona Public Library — 500 Silent St, Verona, WI 53593 · (608) 845-7180. The city's major civic and cultural landmark.
  • Badger Prairie County Park / Ice Age Trail Junction — 4654 Maple Grove Dr. Natural landmark and regional trail hub.
  • Putters Bar & Grill — 503 W Verona Ave, Suite 400. The green neon sign on the corner — Verona's clubhouse for game day. Stop in and see us.
Chapter 11

Additional Local Resources

  • Verona Area Chamber of Commerce & Visitor Center — 120 W Verona Ave, Verona, WI 53593 · (608) 845-5777
  • Verona Public Library — 500 Silent St, Verona, WI 53593 · (608) 845-7180
  • Verona Senior Center — 108 Paoli St, Verona, WI 53593 · (608) 845-7471
  • Verona Community Center — 130 N Franklin St, Verona, WI 53593 · (608) 497-2913
  • Verona Area School District — 700 N Main St, Verona, WI 53593 · (608) 845-4300
  • Town of Verona Town Hall — 7669 County Highway PD, Verona, WI 53593 · (608) 845-7187
  • Local sports: Wisconsin Badgers (Camp Randall Stadium & Kohl Center, Madison) · Madison Mallards baseball (Warner Park) · Forward Madison FC (Breese Stevens Field) · Verona Area Wildcats — and every one of them on the screens at Putters Bar & Grill.

Verona's neighbors have guides of their own — Paoli, Fitchburg, Mount Vernon, and the rest are all on the service areas page.